Paramount
Trade shows are most useful when a buyer arrives with a clear brief. Decide which categories, price points, materials, and customer needs the visit should explore before the calendar fills up.
Make room for discovery too. The most valuable conversations often reveal a new technique, a different route to market, or a product that makes an existing assortment more distinctive.
After the show, record samples, follow-up dates, minimums, and the commercial reason each opportunity matters. A simple review turns inspiration into a sourcing decision.